{"id":282,"date":"2021-05-15T09:08:53","date_gmt":"2021-05-15T07:08:53","guid":{"rendered":"https:\/\/mauromassironi.it\/?page_id=282"},"modified":"2022-02-05T14:08:33","modified_gmt":"2022-02-05T13:08:33","slug":"storytelling","status":"publish","type":"page","link":"https:\/\/mauromassironi.it\/?page_id=282","title":{"rendered":"Storytelling"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"topic-storytelling\">\ud83c\udfaf TOPIC: STORYTELLING<\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"made-to-stick-chip-dan-heat-link-amazon\"><a href=\"https:\/\/amzn.to\/3nN356p\">Made to Stick \u2013 Chip &amp; Dan Heat (link Amazon)<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Ogni idea dovrebbe essere presentata in modo che rimanga \u201cappiccicata\u201d nella mente.&nbsp;<br>Alcune storie, seppure fake, si diffondono e circolano per tanto tempo nonostante le smentite, altre non hanno grip. Perch\u00e8? Ce lo spiegano gli autori di questo libro.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Made to Stick - Chip &amp; Dan Heat\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/208lPTKx5j9is2Q4a7NgCB?si=9a625c5a89a14e14&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-ed5055a9-c549-4df9-bda8-586963af64f1\" href=\"https:\/\/mauromassironi.it\/wp-content\/uploads\/2021\/05\/OneBookOnePage-15-1.pdf\">OneBookOnePage #15 &#8211; Made to Stick,&nbsp;Chip &amp; Dan Heat<\/a><a href=\"https:\/\/mauromassironi.it\/wp-content\/uploads\/2021\/05\/OneBookOnePage-15-1.pdf\" class=\"wp-block-file__button\" download aria-describedby=\"wp-block-file--media-ed5055a9-c549-4df9-bda8-586963af64f1\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo le schede 6 e 7 di&nbsp;#OneBookOnePage&nbsp;dedicate allo storytelling ne parliamo con&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAApOb10BUFjTS3OTZ5KO9HcJQEO4EjEiuHs\">Riccardo Milanesi<\/a>&nbsp;, docente di transmedia e corporate storytelling alla&nbsp;<a href=\"https:\/\/www.linkedin.com\/school\/42983\/?legacySchoolId=42983\">Scuola Holden<\/a>&nbsp;e cultore della materia in Transmedia Studies e Internet e Social Media Studies presso l\u2019Universit\u00e0 La Sapienza di Roma.<br>Questo il libro consigliato da Riccardo (link ad Amazon):&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/amzn.to\/308z6f4\" target=\"_blank\"><strong>Immersi nelle Storie, Frank Rose<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Storytelling, ne parliamo con Riccardo Milanesi\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/14PDTinvZTpxBEIEzNS37F?si=7f88803d541f4cdf&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Storytelling, ne parliamo con Riccardo Milanesi\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/1MnPCp8va0o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"the-storytelling-edge-lazauskas-snow-link-amazon\"><a rel=\"noreferrer noopener\" href=\"http:\/\/The Storytelling Edge - Lazauskas, Snow\" target=\"_blank\">The Storytelling Edge \u2013 Lazauskas, Snow (link Amazon)<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Le grandi storie, come diceva Aristotele, sono quelle che aprono un gap tra quello che \u00e8 e quello che potrebbe essere.<br>Quando il mercato \u00e8 dominato da produttori che puntano sulla quantit\u00e0, la cosa migliore da fare \u00e8 concentrarsi sulla qualit\u00e0.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: The Storytelling Edge - Lazauskas, Snow\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6kDCOnEOcl5qrzQIlEfh30?si=3161d154ae5845af&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-f71915da-a143-461e-97a6-42289aa95c18\" href=\"https:\/\/mauromassironi.it\/wp-content\/uploads\/2021\/05\/OneBookOnePage-7.pdf\">OneBookOnePage #7 &#8211; The Storytelling Edge, Lazauskas, Snow<\/a><a href=\"https:\/\/mauromassironi.it\/wp-content\/uploads\/2021\/05\/OneBookOnePage-7.pdf\" class=\"wp-block-file__button\" download aria-describedby=\"wp-block-file--media-f71915da-a143-461e-97a6-42289aa95c18\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"the-story-factor-annette-simmons-link-amazon\"><a rel=\"noreferrer noopener\" href=\"http:\/\/The Story Factor - Annette Simmons\" target=\"_blank\">The Story Factor \u2013 Annette Simmons (link Amazon)<\/a><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Per ispirare, influenzare e persuadere le persone, non c\u2019\u00e8 tecnica pi\u00f9 potente del raccontargli una buona storia.<br>Ma cos\u2019\u00e8 e come si racconta una buona storia?<br>Lo spiega il libro The Story Factor.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: The Story Factor - Annette Simmons\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0YEOAcMaQxJLuipf40BXX6?si=568ee72708d146ec&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-c0521d14-985c-4eb3-96ea-349676319eea\" href=\"https:\/\/mauromassironi.it\/wp-content\/uploads\/2021\/05\/OneBookOnePage-6.pdf\">OneBookOnePage #6 &#8211; The Story Factor, Annette Simmons<\/a><a href=\"https:\/\/mauromassironi.it\/wp-content\/uploads\/2021\/05\/OneBookOnePage-6.pdf\" class=\"wp-block-file__button\" download aria-describedby=\"wp-block-file--media-c0521d14-985c-4eb3-96ea-349676319eea\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udfaf TOPIC: STORYTELLING Made to Stick \u2013 Chip &amp; Dan Heat (link Amazon) Ogni idea dovrebbe essere presentata in modo che rimanga \u201cappiccicata\u201d nella mente.&nbsp;Alcune storie, seppure fake, si diffondono [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":701,"parent":114,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"footnotes":""},"class_list":["post-282","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/mauromassironi.it\/index.php?rest_route=\/wp\/v2\/pages\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mauromassironi.it\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mauromassironi.it\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mauromassironi.it\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mauromassironi.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=282"}],"version-history":[{"count":12,"href":"https:\/\/mauromassironi.it\/index.php?rest_route=\/wp\/v2\/pages\/282\/revisions"}],"predecessor-version":[{"id":717,"href":"https:\/\/mauromassironi.it\/index.php?rest_route=\/wp\/v2\/pages\/282\/revisions\/717"}],"up":[{"embeddable":true,"href":"https:\/\/mauromassironi.it\/index.php?rest_route=\/wp\/v2\/pages\/114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mauromassironi.it\/index.php?rest_route=\/wp\/v2\/media\/701"}],"wp:attachment":[{"href":"https:\/\/mauromassironi.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}